London Produce Show – Hospitality Conference

New food conference launches at London Produce Show in June

New hospitality conference free for chefs & buyers launches at London Produce Show in June where I will be chairing a credible & eclectic mix of well known foodies and trend setters and promises to be an event not to miss.

See details below & see you on 8th June ……. Jason


The one-day event is dedicated to ‘Putting Produce First’ in the foodservice industry

We have enhanced the London Produce Show and Conference 2016 (LPS) by adding more unique events into the schedule and we are pleased to announce the agenda for the brand new Foodservice Forum on June 8, 2016 from 8.45am – 5.25pm in the Ballroom of the Grosvenor House Hotel, a JW Marriott Hotel on London’s iconic Park Lane.

The Foodservice Forum is a one-day, interactive seminar programme dedicated to the UK’s diverse and thriving foodservice industry. The forum theme ‘Putting Produce First’ will address the question of how to get more fresh produce on restaurant plates and encourage more chefs and development chefs to have produce front of mind when developing menus for restaurants of all shapes, genres and size.

The Foodservice Forum will add another level of value to the LPS16 and will appeal to culinary heavy hitters and major UK and international foodservice companies. The programme will include seminars, panel discussions, chef demonstrations, and ideation sessions – all with a view to improving the performance of fresh produce across the foodservice and catering sectors. A top-class group of speakers and panelists will cover topics including: Produce – The New Fast Food, menu customisation for consumers, committing to zero food waste, creating nutritional and exciting meals for youngsters and much more. The forum is sponsored by Reynolds, Westlands, ChefsKit, WilcoxBurchmore and Feedback – the London Produce Show’s official charity partner.

For marketers of fresh produce, the morning’s keynote speaker is a must-see. Food-lover Andy Clarke was the long-time producer of smash-hit BBC television show Saturday Kitchen and knows a thing or too about getting products into the rarified atmosphere of prime-time TV. He will help you find the elements of your fresh produce mix that will not only excite consumers, but also the chefs who want to cook with them on air. And if you fancy a bit of that limelight yourself, Andy will also have a few tips on overcoming camera shyness.

The LPS16 Foodservice Forum will provide the opportunity to learn from industry experts about what it takes to be part of the UK’s burgeoning food scene and how to grow your foodservice business. It is a networking opportunity to share experiences with foodservice suppliers, top chefs and fresh produce experts.

The day will be hosted by Food Retailer and Restaurateur Jason Danciger a Paris-trained chef, former M&S head of hospitality and Food and Beverage Director for Wyvale, and now chairman of Espresso Board for HEJ Coffee.


How can we get more fresh produce on restaurant plates and encourage more chefs to have produce front of mind when developing menus?


9.15am – INTRODUCTION by Jim Prevor

9.25am – Jim introduces host – Jason Danciger, a Paris-trained chef, an ex-M&S head of hospitality and fresh counters, once responsible for cafes and restaurants at Wyevale, and now chairman of Espresso Board, Hej

Jason Danciger, Ian Nottage, Chef Director at Reynolds and Sean Burlinson, Director of Food at POD – one of the new produce-centric fast-food chains – start the day with a lively discussion about the evolving use of produce in one of the fastest growing foodservice sectors, talk through some of POD’s best-selling lines and analyse what suppliers can do to be part of the story.

Richie Bissett at Allegra Strategies – Setting the foodservice scene
Richie is a Senior Client Manager at Allegra Strategies, a leading-edge research and strategy consultancy based in central London. He sets the scene for the rest of the day – with a broad overview of the latest market developments and trends, as well as some unique insight into leading players and market segments.

Andy Clarke – TV Producer for BBC1, BBC Bristol, creator of and contributor to Crumbs Magazine
Andy has been involved in TV cookery for 10 years and produced ‘Saturday Kitchen Live’ on BBC1 for seven of them. After starting his TV producing career with ‘Richard & Judy’ he worked on children’s classic ‘Blue Peter’ for a number of years. Andy then paired his TV know-how with a life-long love affair with food and drink on Saturday Kitchen. A keen cook and wine enthusiast, Andy has recently been busy training chefs who aren’t used to cooking on TV by helping them make the transition from kitchen to camera. Andy will be discussing how to produce TV around seasonal fresh produce. He will give tips to chefs and the produce industry on how to get fresh produce on TV, how to pitch your products to TV production companies and also a few pointers on how to overcome camera shyness.


A successful menu is rarely going to be purely about the person developing the menu; it’s also about giving the consumer what they want in a way that makes sound commercial sense. The Foodservice Forum panel discusses how to develop attractive menus that both make money and delight consumers.

Jason Danciger – Chairman
Ian Nottage, Chef Director, Reynolds
Sean Burlinson, Director of Food, POD
Stefan Catoui, Co-founder and Product Director, Vita Mojo
Nicholas St. Peter – Executive Chef at Bournemouth Highcliff Marriott Hotel

Students from Hotelschool the Hague, Oxford Brookes and Springboard develop solutions to a series of practical scenarios from different foodservice settings, with the help of delegates from the sector


Feedback is an environmental organisation that campaigns to reduce food waste at every level of the food system. It intends to catalyse action on eliminating food waste globally, working with governments, international institutions, businesses, NGOs, grassroots organisations and the public to change society’s attitude toward wasting food. The panellists have made it their mission to reduce food waste too and Feedback hosts a debate around a topic that’s on everyone’s agenda.

Edd Colbert Feedback Campaign & Research Manager – Chairman
Mark Linehan – MD of Sustainable Restaurant Association
Adrian Collischon – Chef Director at Eden Caterers
Mark Zornes – Founder of Winnow Solutions
Justin Horne – Founder of Tiny Leaf

Celia Brooks – Food Writer, Cookery Book Author, London Gastrotour Host
Celia’s inventive style of vegetarian cooking has made her an established name on the cookery shelf. She has written eight cookbooks including the international bestseller “New Vegetarian”, and has contributed to many others. She conveys her passion for food in every way possible, through books, journalism, consulting, live demos, and has her own business called “Gastrotours”, conducting tours around London’s foodie hotspots. Celia will discuss how even though less than 2% of the population follows a strict vegetarian or vegan diet, restaurants are creating dishes to appeal the the rest of the 98% with veg-centric or plant-based dishes. Increasing the vegetable items on your menu while appealing to a larger audience is about flavour enhancement and cooking technique, not necessarily about being meat free.

3.15pm FRESH 4 KIDS
Speaker – Oli Blanc, London Produce Show & Conference 2016 Ambassador
Oli, who has developed Henri Le Worm and a group of friends, a cartoon series aimed at enthusing children about fruit and vegetables, asks who the industry need to target in order to increase consumption of produce amongst the youngest consumers of foodservice menus- and what are the key messages and products that might make a difference?


Reynolds development chef Diane Camp and Daniel Acevedo and Sarah Wasserman from top vegetarian restaurant Mildred’s – creating one of the meals from Mildred’s menu and explaining the thought process that went into creating that menu option in the first place. – would also highlight the importance of development chefs working with their customers to support menu development at this session

4.45pm PANEL – LPS16 CHEFS
What do chefs need from produce suppliers and are they getting it? Find out from three of our demo chefs at LPS16

Jason Danciger – Chairman
Jesse Dunford Wood – Head Chef Parlour
Damian Wawrzyniak – Owner of Fine Art of Dining
Hari Ghotra – Tamarind & Tamarind Kitchen Owner of

5.25pm WRAP-UP

The day is free for chefs and fresh produce buyers to attend. For all others, there is a fee of £99. Spaces are limited so book your place now! Click here to view the full schedule.

The Foodservice Forum will be followed by the London Produce Show and Conference’s opening cocktail reception, the largest annual social gathering in the UK’s fresh produce calendar with 750+ industry professionals from around the world, in the Great Room from 6:30pm to 8.30pm at the Grosvenor House Hotel.

We also recommend you book a hotel room at the LPS16 venue, the Grosvenor House Hotel on Park Lane. Not only will you benefit from the convenience of having the LPS on your doorstep during the show dates but you can also take advantage of pre and post-event networking with other attendees and exhibitors. We have a limited number of rooms available for LPS attendees. Make your reservation now before they sell out.

For more information on the LPS Foodservice Forum visit or email

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